A world in which we live, we are surrounded by endless marketing messages that fight for our attention in all possible media: at home, on the street, at work and at leisure. Competition in the market is more difficult and complex than ever, and requires marketing strategy, prominent branding and creative creativity to stand out above everyone else.
LOGIC is an office specializing in visual marketing communications in general and corporate identity in particular. This is expressed in the overall thinking about the image of the client, both externally and internally, in all its forms and applications.
The vast knowledge and experience gained in over 20 years in advertising, branding and design offices in the Israeli market, and in the most senior positions, are now channeled to LOGIC to work with the firm's clients – leading companies in the banking, food, furniture, lifestyle and consumer goods markets.
LOGIC does not believe in design solutions that are pulled out of the sleeve without a clear thought back behind them. Every work on a project begins with an accurate definition of the concept, the idea, the message and the ultimate goal underlying the work. Each product is the product of a work that includes the thinking of a designer, copywriter, project manager, research and consulting. We believe that advertising and marketing are correct, based on conceptual thinking. Only after the concept is precise and sharp can we move on to a design solution based on a corporate identity, an identity that creates a visual language for the client – a kind of design platform from which to build any derivative, different as it may be – advertising, events, branding products And marketing, and still show relevance to one brand.
LOGIC specializes in providing an umbrella of services tailored to the size of each customer. Marketing and strategic consulting, branding, advertising services (advertising in the press, signage and branding of the sales environment, billboards, radio, video clips and television), design (websites, social networks, direct mail, books, paperwork, Final production of the products (printing and supervision at the printing press, production and direction of photography days, supervision of sound editing and video, etc.).
One of the firm's most outstanding advantages is the personal attention given to the client. Quick and professional response, all-day availability and service with smile are the primary foundation for all office activities.
In an age when all products, in all fields, are more and more alike, the goal before us is to differentiate the customer and his product, and to differentiate him from the rest of his competitors by means of an aerial and commercial image.